Case Study · Marketing Agency
How Presciant created $3M in pipeline with enterprise CMOs.
Presciant, a marketing agency serving Fortune 500 brands like Coca-Cola, BlackRock and Visa, had difficulty reaching CMOs at large U.S. enterprises. Accelerain Training implemented an outbound go-to-market system and discovery call training that generated 75+ meetings, improved discovery calls by 35% and created $3M in new pipeline.
Presciant case study at a glance
| Client | Presciant |
|---|---|
| What they do | A marketing agency that creates brand alpha at critical inflection points for Fortune 500 clients including Coca-Cola, Dow DuPont, J&J, BlackRock, Vodafone, IHG, Marvell, Mondelez and Visa |
| Problem | Difficulty gaining access to CMOs at larger U.S. enterprises |
| Solution | An outbound go-to-market system plus discovery call training |
| Outcome | 75+ meetings, a 35% better discovery call to next-step rate, and $3M in new pipeline across B2B and B2C |
What problem was Presciant facing?
Presciant had difficulty gaining access to CMOs at larger enterprises in the U.S.
How did Accelerain Training solve it?
Accelerain Training implemented an outbound go-to-market system and trained Presciant's team on discovery calls.
What results did Presciant achieve?
Presciant generated 75+ meetings, improved its discovery calls by 35% in generating next steps, and created $3M in new sales pipeline across B2B and B2C.
Frequently asked questions
What results did Presciant get from working with Accelerain Training?
Presciant generated 75+ meetings, improved its discovery calls by 35% in generating next steps, and created $3M in new sales pipeline across B2B and B2C.
What does Presciant do?
Presciant is a marketing agency that creates brand alpha at critical inflection points for Fortune 500 clients including Coca-Cola, Dow DuPont, J&J, BlackRock, Vodafone, IHG, Marvell, Mondelez and Visa.
What problem did Presciant need to solve?
Presciant had difficulty gaining access to CMOs at larger enterprises in the U.S.