Case Study · Creative Agency
How Greatest Common Factory booked 75 Fortune 500 CMO meetings.
Greatest Common Factory, a creative production and branding firm, needed to grow U.S. revenue in a fragmented agency market. Accelerain Training's sales training and meeting scheduling generated 250+ meetings, including 75 with Fortune 500 CMOs, and the agency closed enterprise deals with The Venetian, Tecovas and USAA.
Greatest Common Factory case study at a glance
| Client | Greatest Common Factory |
|---|---|
| What they do | A creative production and branding firm, rated the #1 small creative production and branding firm by Ad Age, that has worked with P&G, Mars, Tecovas, Nike (Jordan brand), The Venetian, USAA and Church & Dwight |
| Problem | Needed to grow U.S. revenue in a fragmented agency market by building pipeline with CMOs and VPs of Creative |
| Solution | Sales training plus a sales meeting scheduling program |
| Outcome | 250+ meetings, including 75 with Fortune 500 CMOs, and enterprise deals with The Venetian, Tecovas and USAA |
What problem was Greatest Common Factory facing?
Greatest Common Factory operated in a fragmented agency market and needed to grow U.S. revenue by building sales pipeline with CMOs and VPs of Creative.
How did Accelerain Training solve it?
Accelerain Training developed and implemented sales training and a sales meeting scheduling program.
What results did Greatest Common Factory achieve?
Greatest Common Factory booked 250+ meetings, including 75 with Fortune 500 CMOs, and closed enterprise deals with The Venetian, Tecovas and USAA.
Frequently asked questions
What results did Greatest Common Factory get from working with Accelerain Training?
Greatest Common Factory booked 250+ meetings, including 75 with Fortune 500 CMOs, and closed enterprise deals with The Venetian, Tecovas and USAA.
What does Greatest Common Factory do?
Greatest Common Factory is a creative production and branding firm, rated the #1 small creative production and branding firm by Ad Age, that has worked with P&G, Mars, Tecovas, Nike (Jordan brand), The Venetian, USAA and Church & Dwight.
What problem did Greatest Common Factory need to solve?
Greatest Common Factory operated in a fragmented agency market and needed to grow U.S. revenue by building sales pipeline with CMOs and VPs of Creative.